Every road trip ends with the same question: where do we camp tonight?
For us at Wild Land, the answer should be as simple as lifting the roof of your car. We’ve believed this since day one. Founded in 2002, we set out to strip the hassle out of camping and bring back its joy. Back then, tents were heavy, clumsy to set up, and often dictated by the ground you pitched them on. So we flipped the idea—literally—and put the tent on the car instead. That simple shift sparked a new way of camping, one that’s now traveled far beyond where we first imagined.
“IDEAS OF CAR TENT +1” means adding a brand-new ideal form each time
For us, an ideal form is the purest, most complete expression of what a car tent can be at a given time. Every “+1” is a new model joining that lineage, meeting the same uncompromising standard while bringing its own unique strengths. Over the years, those +1s have grown into a collection of landmark designs—each one a finished statement in itself.
Engineering innovation, done the hard way.
With more than two decades under our belt, 100+ engineers on the floor, and over 400 patents to our name, we design with the same precision you’d expect in an automotive plant. Our 130,000 m² base includes the only overhead crane assembly line in the industry—a detail most people won’t see, but every customer benefits from. With IATF16949 and ISO certifications, we’re not just building camping gear. We’re building gear that meets the same reliability standards as the vehicle you drive.
Trusted in more than 108 countries and regions.
From SUVs parked under the Rockies to pickups on dusty desert tracks, our lightweight and adaptable designs fit everything from solo weekend getaways to family road trips. If there’s a road, there’s a Wild Land tent that can turn it into a campsite.
Milestones worth remembering.
Pathfinder II
First wireless remote-control automatic roof-top tent.
Air Cruiser (2023)
Full air-pillar automatic inflatable tent for quick setup.
Sky Rover (2024)
Dual-fold panels and a panoramic transparent roof.
A new category for a new era: Pickup Mate
In 2024, we unveiled Pickup Mate, an all-in-one camping system designed exclusively for pickup trucks. More than a product, it’s the beginning of a new category in vehicle-based outdoor living. Built around a no-overheight, no-overwidth, and non-invasive installation philosophy, it stays road-legal while offering a dual-level living space that expands or collapses at the push of a button. It’s about rethinking the pickup—not as a tool you park after work, but as a platform that can carry your weekends, your road trips, and your need for open space.
The road ahead.
We’ll keep pushing the edges of what outdoor living can be—through smarter design, cleaner production, and experiences that feel closer to nature. Whether it’s chasing the sunset across the desert or waking to frost on a mountain pass, Wild Land is here to make the journey lighter, and the stories you bring back, richer.
Post time: Aug-13-2025